Living Local

Art Direction for tourist souvenir booklets

This is a project with the brief of create a volume of 4 booklets on any topic with reference to quotes from Andy Warhol’s Yum Yum Yum.

In collaboration with other 3 design students, we produced a volume of 4 promotional booklets for the Hong Kong Tourism Board. It is proposed to be mass-produced products and sold as souvenir to tourists. They promote the local side and story of Hong Kong. I create the black booklet—“ Living in Outlying Islands”, which uses a collection of photography and calligraphy by myself to tell the story of local Hong Kong.

2015


Art Direction

Photography

Editorial Design

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Walk Methods HK

Designing for better wayfinding experience in Hong Kong

This is a school project focuses on helping people navigate the city with ease; it provides a set of signage that encompasses a new visual language and improved information delivery for tourists visiting Hong Kong.